Credit
advisory
Understanding financial needs, evaluating borrowing readiness, and bringing attention to credit risk and repayment obligations.
Co-Founder & Director · BluCred Services Pvt Ltd
Helping businesses connect with the right finance — backed by experience, careful evaluation, and a clear understanding of their needs.

Years of professional experience
Portfolio handled at Axis Bank
Across five Tamil Nadu clusters
Team leadership at Axis Bank
I am a finance professional with over 23 years of experience across business development, credit and risk management, and collections.
As Co-Founder and Director of BluCred Services Pvt Ltd, I help businesses understand their financial position and explore suitable borrowing solutions through banks and financial institutions.
My approach begins with the business itself: its needs, financial health, and repayment capacity. This understanding shapes practical guidance for responsible borrowing and sustainable growth.
Combining business understanding with a lender's perspective to support informed financing decisions.
Understanding financial needs, evaluating borrowing readiness, and bringing attention to credit risk and repayment obligations.
Connecting businesses with suitable lending solutions and supporting the journey from understanding requirements to application coordination.
Experience across business development, credit and risk management, and collections informs a practical view of growth and financial discipline.
A career spanning banking, NBFCs, fintech lending, and entrepreneurship since 2003.
Credit advisory and credit facilitation through banks and financial institutions, supporting business borrowing requirements.
Managed KCC and overdraft lending, new loan acquisition, and portfolio management. Handled a ₹1,200 crore portfolio across 85 branches in Coimbatore, Tiruppur, Erode, Salem, and Namakkal, with a 115-member team.
Led 9 Area Managers and 20 Sales Managers. Managed unsecured business loan acquisition with ticket sizes up to ₹75 lakh and collections through the first 12 months on book.
Regional responsibilities across Tamil Nadu and Kerala with 3 Area Managers and 15 Sales Managers; also served Coimbatore and Tiruppur in acquisition and underwriting. Unsecured loan ticket sizes up to ₹50 lakh.
Managed Coimbatore, Tiruppur, and Salem with 5 Sales Managers. Responsible for new loan acquisition and collections, with unsecured business loan ticket sizes up to ₹1 crore.
Mortgage acquisition in Coimbatore with loan-against-property ticket sizes up to ₹5 crore. Responsibilities also included commercial business lending, underwriting, and collections.
Handled business loan acquisition across Coimbatore and Trichy, with 1 Sales Manager and 5 Sales Executives. Unsecured business loan ticket sizes up to ₹50 lakh.
Begin with operations, funding needs, and the business's financial position.
Consider borrowing requirements, repayment capacity, and appropriate financing options.
Provide guidance and coordinate the financing journey through BluCred.
University of Madras · 2003
Credit advisory & credit facilitation · Coimbatore
Reach out for credit advisory, financing requirements, or professional collaboration.
BluCred Services Private Limited
250, 1st Floor, T.V. Samy Road East
R.S. Puram, Coimbatore – 641002
Tamil Nadu, India